LUMEN STRATEGY

Lumen Strategy partners with marketing leaders to define positioning, audience, and channels. We work with international brands building their U.S. entry, and with national and local brands ready to scale beyond their current market.

Every engagement starts with a clear strategic question and ends with a plan you can act on.

Led by Sebastien Thevenin, Managing Director and Honorary Consul of France to Las Vegas and Southern Nevada, Lumen Strategy brings over two decades of cross-border brand experience to clients navigating the U.S. market.

BRAND AND MARKET POSITIONING
Defining what the brand stands for, who it speaks to, and where it competes.

U.S. MARKET ENTRY PLANNING
Audience mapping, channel strategy, and launch planning for international brands entering the U.S.

PRODUCT AND SERVICE LAUNCH STRATEGY
Strategic framework for new product introductions, service offerings, and market expansions.

MARKETING CONSULTING
Ongoing advisory across positioning, campaign strategy, and channel optimization.

STRATEGIC RETAINER
Monthly or quarterly partnership for clients who want strategic counsel built into their planning rhythm.

Every Strategy engagement moves through four phases.

Discovery | We begin with the question, not the deliverable. Brand analysis, audience research, competitive mapping.

Direction | We translate the discovery into a clear strategic position. Messaging architecture, channel framework, success metrics.

Execution | We hand off a plan you can act on, with the option to bring Lumen Creative or Lumen Experiences in to deliver the work.

Results | We measure what matters and refine for what comes next.

Lumen & Co. also operates two other practices: Lumen Creative (photography, videography, and design) and Lumen Experiences (events, activations, and trade show production).

Strategy engagements often flow into Creative and Experiences as the plan moves from thinking to making.